Sound Guidelines For Greater Converting AdWords Ads
Both the study of copywriting and what makes for good classified ads will help a lot with putting good Adwords ads together. You probably know that Adwords ads, or any PPC ads, are very short; still though the concepts of copywriting still apply. We would like to share about 3 very solid copywriting concepts that you can apply in your Adwords PPC campaigns. Some familiarity with how to enhance your Google Adwords endeavors may help If you’re looking to promote an ebook regarding graco baby monitors – you should be sure to experience valuable results using the advice in this article.
The sole intent of your AdWords ads to get one person’s attention and tell them something important that is highly relevant to what they want. You will experience disappointing results if your ads use general language written in a general way. No matter what you’re selling with a PPC ad, you need to only address that one product, or service, in each particular ad. You have precious seconds to compel someone to click your ad, and that is why meaning and understanding must be immediate. Each ad has the job of conveying each message that fits with the ad group and keywords. You don’t want to put the cart before the horse, and that means your keywords must be in hand and already grouped into ad groups so you can just move on it. The best way to do this would be to create separate ad groups that are targeted towards each of these keywords, so that you can write the ad accordingly. Then your ads will have a higher click through rate because people seeing your ad will be able to directly relate to it.
If you want your ad to be successful, then your copy shouldn’t lack a call to action. There is really only one way to find out for sure – test your ads with different calls to action, and then with no call to action and see what the results are. In case you don’t know, believe it or not but calls to action work because people will actually do what you tell them to do in your ads – Click Here. People also need to know what it is you want them to do, so in that sense it helps the ad become more clear. Again, it really depends on your particular market, so test different kinds of call to action statements. One other positive reason for using calls to action is they serve to completely remove any indecision from the readers mind – it’s not manipulative but rather the way human nature is.
You can test anything you want in any order you want, but we recommend optimizing your headline because once you do, then you’ll have more people reading your ad. Once you start doing this, you’ll get a better feel for it and it’s not hard at all. Remember that the most important metric here is the conversion rate of your ads. Of course you’re looking for the largest conversion rate possible.
You’ll specify for the system to rotate the ads evenly for more accurate testing. Try to allow over 500 impressions, or even 1,000, in order to get more accurate sampling. If you’re brand new to PPC and Google Adwords, then take the time to learn from a reputable source, and then get started on it. So whenever you are the webmaster of a site about how solar panels work – or on a similar subject- you may enhance the site by utilizing this method!
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This post was written by TKB_Editor on May 3, 2013